Dominate the Digital Shelf on Amazon, Walmart, & Beyond.

Your customers are already looking for you on marketplaces. We help you capture that demand with expert Listing Optimization and precision Marketplace PPC management.

Strategy

Don't Fight the Giants. Leverage Them.

Many D2C brands view Amazon as the enemy. We view it as a massive customer acquisition engine.
63% of product searches start on Amazon, not Google.
Marketplaces provide immediate access to millions of Prime-ready customers.

Adlux Marketing ensures your brand shows up professionally and profitably. We prevent “Brand Erosion” by taking control of your listings, protecting your Buy Box, and ensuring your products look just as premium on Amazon as they do on your own website.

Our Marketplace Capabilities

Full-Service Management.

We handle the nitty-gritty of Seller Central so you can focus on product development.

Amazon FBA/FBM Management

Complete account oversight. From inventory planning (IPI scores) to Brand Registry protection and account health monitoring.

Marketplace PPC (Sponsored Ads)

We manage Amazon Advertising (Sponsored Products, Sponsored Brands, Display). We focus on lowering ACOS (Advertising Cost of Sales) while driving organic ranking velocity.

Listing Optimization (SEO)

We make your products "Retail Ready." We rewrite titles for SEO, craft benefit-driven bullet points, and design high-converting A+ Content (EBC) that tells your brand story.

Multi-Channel Expansion

Beyond Amazon. We help you syndicate your catalog to Walmart Marketplace, eBay, and Etsy to diversify your revenue streams.

Optimization Cycle

How We Win the Buy Box.

We analyze your listings for "suppression" risks, profit leaks, and bad keywords.

We upgrade your main images (white background compliance) and lifestyle images to increase Click-Through Rate (CTR).

We use "Honeymoon Phase" strategies to launch new products aggressively, teaching the algorithm that your product converts.

We monitor for unauthorized resellers and "hijackers" who try to steal your Buy Box.

Agency Focusing

Specialized Amazon PPC Agency Services.

Amazon Ads are different from Google Ads. The goal isn’t just a sale; it’s a Rank Boost.

We Manage specifically for:

ACOS vs. TACOS

Most agencies obsess over ACOS (ROAS). We focus on TACOS (Total Advertising Cost of Sales). We track how ad spend impacts your total gross revenue, ensuring we are growing the brand profitably, not just the ad account.

Dayparting

We analyze when your customers buy and adjust bids so you aren't spending budget at 3 AM when conversion rates are low.

Keyword Harvesting

We move high-performing search terms from "Auto" campaigns to "Manual Exact" campaigns to lock in dominance.

Why Choose

Why Brands Switch to Adlux.

Feature

Primary Metric

Listing Strategy

Creative

Inventory

Expansion

Generalist Agency

Impressions

Copy-paste from website

Basic images

"Not our job"

Amazon only

Adlux (Marketplace Experts)

ACOS & TACOS

Amazon-Specific SEO Keywords

A+ Content & Storefront Design

We monitor IPI & Stock Levels

Walmart, eBay, Etsy, Wayfair

FAQS

Common Questions About Marketplaces.

No. Data shows that a "Halo Effect" occurs. Customers often discover a brand on Amazon (where they trust the shipping) and then buy from your website later for exclusive offers. It is an additive channel, not a parasitic one.
We improve relevance. By optimizing your listing text and images first, we increase the conversion rate. When conversion rate goes up, Amazon lowers your Cost Per Click, and your ACOS drops naturally.
While we focus on prevention (keeping Account Health high), we can guide you through the Plan of Action (POA) process if your account faces issues.
Yes. Walmart is the fastest-growing marketplace in the US. We can import your Amazon catalog to Walmart and manage Walmart Connect advertising.

LET'S GET STARTED

Capture Demand Where It Exists.

Stop ignoring the world’s biggest shopping search engine. Let’s build a
marketplace strategy that fuels your growth.

Adlux Marketing is a premier Amazon PPC & Marketplace Agency in Ahmedabad, helping global brands navigate Seller Central and scale revenue with precision.