Your account isn't underperforming because the targeting is wrong. It's underperforming because the creative stopped working three weeks ago and nobody replaced it.
We're a Facebook ads agency that treats creative as the actual media buy, tracks what browsers no longer report, and scales only what earns its way up.
The industry problem
Boosting a post used to work. Put a few hundred dollars behind whatever performed organically, let the platform find lookalikes, read the pixel, repeat. That playbook didn't fade. Three separate things broke it.
Between Apple's tracking prompt and browser-level cookie restrictions, a large share of conversion data stopped reaching the platforms. They adapted by rebuilding delivery around modeled estimates. Plenty of advertisers didn't adapt at all and are still running browser-only tracking five years later. Your algorithm optimizes toward the buyers it can still see, which is not the same as the buyers you have.
Both at once. More advertisers competing for the same attention, and less certainty about what any of it did. The brands that held their cost per acquisition through that squeeze did it by getting better at the inputs, not by finding a cheaper audience. Some of them also stopped needing acquisition to carry everything, which is what email and SMS retention is for.
Feeds move quicker, frequency builds sooner, and performance decays on a schedule you can nearly set a calendar by. Meta's current delivery system rewards accounts that keep feeding it new variations and quietly starves the ones running the same four ads they launched with. A winning ad is not an asset you own. It's a clock that started the day you turned it on.
So modern paid social media advertising services look different now:
What we actually do
You are not buying a media buyer. You are buying the system around the media buying, which is where most accounts leak. Here is the full engagement:
Statics, video, UGC scripts, and the hook testing that decides which gets the budget.
Structure built for signal density, then managed daily rather than checked on Fridays.
Deduplicated against your pixel so nothing double-counts.
New concepts enter the account on a schedule, not when performance has already dropped.
Platform ROAS and actual business results are two different figures. You get both, side by side.
Platforms
Every platform has its own rules, creative norms, and auction dynamics. Push identical assets through all three and you get mediocre results everywhere instead of strong results somewhere. Paid social advertising works when you build for the platform you are standing on.
Still the deepest commerce stack in social, and where most of the client budget sits.
Native, creator-led video. Polished brand assets underperform here.
B2B journeys filtered by job title, company size, and your own account lists. Expensive per click, worth it when deal size supports it. We run that calculation with you first.
The creative engine
Most agencies have this backwards. They treat the creative as a handoff and targeting as the thing you optimize. On modern platforms it's the reverse. Delivery is largely automated. Meta's retrieval system now weighs the specificity and variety of your creative more heavily than the interest boxes you tick. Creative is the lever you still control.
Refresh cadence depends on spend level and how fast frequency builds. Accounts at meaningful scale get new concepts every one to two weeks, with different visual hooks, formats, and angles.
So we build for volume and variation:
And we track what the browser no longer reports:
Our process
Week 1
We go through your historical data, find where the checkout flow leaks, and pull apart what competitors are actually scaling in the ad libraries. Most accounts have two or three obvious problems nobody has looked at in months. You see this before we spend a dollar.
Weeks 2 to 3
Visual briefs, static concepts, short-form video scripts. You get the ideas and the scripts, not a request to send over some images to test. If your product page is the constraint rather than the ads, we will say so, and our eCommerce SEO team can look at it separately.
Weeks 2 to 4, in parallel
Meta Conversions API and server-side tracking, so purchase data reaches the platform even when browser tracking doesn't. Unglamorous work that changes what every campaign after it is capable of. It runs alongside creative development because neither should wait on the other.
Week 4 onward
Clean campaign structure at launch. Then we leave it alone long enough for the algorithm to stabilize, because an ad set needs roughly 50 conversions in seven days to exit the learning phase and every significant edit resets that counter. Patience here is a tactic, not a delay. After that: scale what works, cut what doesn't, and rotate creative before fatigue shows in the numbers rather than after.
Who this is for
Not every brand needs a Facebook ads agency, and not every brand is ready for one. This is who we do our best work with.
Good fit
Not a fit
Why Adlux
Most media buyers do a competent job of the buying. The gap is everything around it: who makes the creative, whether the tracking underneath is real, and what happens when a campaign needs to be cut.
| Criteria | Adlux Creative-first paid social | Standard media buyer | Freelancer | In-house hire |
|---|---|---|---|---|
| Creative input | Direction, scripts, video briefs included | "Send us images to test" | Varies | One person's output |
| Tracking setup | Server-side CAPI + GA4 modeling | Browser pixel only | Rarely touched | Depends |
| Creative refresh | Before fatigue shows | Quarterly, or on request | Ad hoc | Bandwidth-limited |
| Reporting | Blended + platform numbers | Monthly PDF | Screenshot | Varies |
| Contract | Month-to-month | 6 to 12 month lock-in | Project-based | Salary + benefits |
| Communication | Slack + live dashboard | Monthly email | Inconsistent | In person |
| Who runs the account | Specialist, start to finish | Junior after kickoff | The freelancer | Them |
Illustrative — awaiting real case data
eCommerce — a leading US furniture brand
2.1x → 4.2x
Blended ROAS
−34%
Cost per purchase
$38K to $61K/month over seven months
What actually changed
The situation. $38K/month on Meta with blended ROAS stuck at 2.1x. Creative refreshed roughly once a quarter. Browser-pixel tracking only.
What we did. Rebuilt the creative pipeline, implemented server-side tracking and CAPI, and consolidated fragmented ad sets.
The result. Blended ROAS reached 4.2x at $61K/month over seven months. Cost per purchase fell 34%.
Our terms
No annual contract and no renewal negotiation. You stay because the numbers justify staying.
Percentage pricing pays an agency to spend more of your money. Ours doesn't, which makes "let's cut this campaign" a normal conversation here instead of an awkward one.
Ad accounts, pixels, and data sit in your name from day one. Nothing we build gets held hostage to the retainer.
If the spend or the offer isn't ready, we'll say so. We would rather tell you that in twenty minutes than three months into a retainer.
FAQs
Still deciding? Here's what business owners usually ask us first.
Let's get started
Send us your ad account. In 5 business days we'll show you exactly what last month's spend bought you:
The creative that stopped working
The conversions your tracking never reported
The campaigns your attribution has been flattering
Four questions. A specialist responds within one business day.
We'll only use these details to prepare and discuss your audit.