Klaviyo
Shopify
WooCommerce
Rented
Paid reach
Every impression is metered, and the meter only runs up. The moment the budget stops, the audience goes with it.
An eCommerce Email Marketing Agency for Brands That Want Repeat Buyers
Turn one-time buyers into lifelong customers.
Acquisition gets more expensive every year. Lifetime value is the one lever still moving your way — so that’s where we work. We build eCommerce email marketing and SMS systems that keep earning long after the ad spend stops.
Built on the platforms your revenue runs on
Klaviyo- Shopify
- WooCommerce
The strategic pivot
Stop Renting Your Audience. Own It.
Google and Meta are rented land. Useful land, and you should keep renting it. But the moment you stop paying, the traffic stops with it.
Email and SMS work differently. You capture the address once, and reaching that person afterward costs a fraction of a cent. That’s the whole argument for eCommerce retention marketing — and it holds regardless of what the algorithms do next quarter.
Owned
Email & SMS
Capture the address once; reach that person again for a fraction of a cent. The list compounds while the flows keep selling.
- 20 to 30% of total revenue coming from email and SMS
- Higher net margin, because owned channels don't carry a CPM
- A business that doesn't flinch every time an ad platform changes its rules
Most brands we audit sit under 20%. That gap is usually the cheapest revenue available to them.
Our retention ecosystem
Intelligent eCommerce Lifecycle Marketing
Blast newsletters treat a first-time browser and a four-time buyer the same way. A good eCommerce email marketing agency doesn't. Klaviyo lets us trigger on behavior, so the message matches where someone actually is.
Not sure where your gap is?
Send us your Klaviyo account. The audit tells you which of these four is leaving the most money in the list.
Audit My Retention StrategyAutomated Email Flows
The revenue engine that runs without you.
We design, write, and build Klaviyo email automation triggered by real behavior: products viewed, carts abandoned, second purchases made. Set up properly, email automation for eCommerce typically outproduces campaigns while requiring a fraction of the ongoing work.
Outproduces campaigns at a fraction of the work.
eCommerce SMS Marketing
The fastest channel you have — and the one with the most legal exposure.
Flash sales and urgent updates land in seconds. Which is exactly why compliance (TCPA) sits inside our build rather than beside it.
Speed, with the paperwork already done.
Campaign Management
Newsletters people actually open.
Brand story, launches, things worth reading. Sent often enough to matter and not so often your list starts hitting unsubscribe out of self-defense.
Often enough to matter, never enough to annoy.
Pop-Up & List Growth
You already paid for the traffic. On-site capture decides whether you keep any of it.
We optimize pop-ups, flyouts, and offer structure so the spend upstream isn't wasted.
The upstream spend, actually kept.
The core flows we build
The Must-Have Automations
Five flows, in the order your buyer meets them. Most of the revenue gap we find in audits is one of these, missing or half-built.
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First touch
Welcome Series
First impression, and the highest-engagement email you'll ever send. Brand story, expectation setting, and a reason to buy now.
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The near miss
Abandoned Cart & Checkout
Somebody got distracted. A phone rang, a kid needed something, the tab got buried. These flows bring back 10 to 15% of those carts.
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Still deciding
Browse Abandonment
They looked and didn't add. A gentle nudge back to the exact product they were eyeing.
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The second sale
Post-Purchase Upsell
The second sale is the easiest one you'll make. Complementary products, offered while the buying decision is still warm.
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The comeback
Win-Back Series
We flag customers who've gone quiet for 90 days and give them a reason to return before they're gone for good.
Specialized eCommerce email marketing services
Deliverability Is Engineering, Not Luck
Great copy in the spam folder is worth nothing. Zero. Most agencies treat deliverability as somebody else’s department, which is how brands end up paying for beautiful emails nobody ever sees. We handle it as engineering, because that’s what it is. It’s also why we call ourselves an eCommerce email marketing agency and not a creative studio.
Domain authentication
SPF, DKIM, DMARC. Gmail and Yahoo used to call these best practices. For bulk senders, they're enforced now — and getting them wrong doesn't drift you toward spam gradually. It puts you there immediately.
List hygiene
We sunset the people who never open. It feels wrong, deliberately shrinking a list you paid to build. But dead addresses drag your sender reputation down, and that reputation decides whether your actual customers see anything at all.
Smart segmentation
VIPs. Window shoppers. Lapsed buyers. People who only ever buy one category. Each group gets mail built for them, because batch and blast is usually what caused the deliverability problem you're now trying to fix.
SMS compliance & strategy
SMS Marketing Done Right
SMS converts. It also carries teeth: damages under TCPA start at $500 a message and hit $1,500 when a violation is willful — no cap on the total, and any recipient can sue without involving a regulator. Send one careless blast to five thousand contacts and the arithmetic gets ugly fast.
Consent
Consent, documented
Prior express written consent before any promotional text, plus a record of what each person agreed to and when they agreed to it. If you're ever asked to prove it, you can.
Provable, per person, with a timestamp.
Registration
10DLC registration
Unregistered traffic on local numbers gets blocked outright by carriers now, not throttled. This is the step most brands discover only after their messages stop arriving.
Registered before the first send, not after the block.
Timing
Quiet hours
Federal rules set the window. We send inside it, in the recipient's own time zone, so nobody wakes up at 2am to a flash sale.
Their time zone, their waking hours.
Conversation
Two-way conversations
Customers reply and get a real answer back. Turns a megaphone into something closer to a front desk.
A front desk, not a megaphone.
The "newsletter" agency vs. Adlux
The Adlux Difference
| Feature | The "Newsletter" Agency | Adlux — Retention Specialists |
|---|---|---|
| Primary Metric | Open rates. | Revenue per recipient. |
| Strategy | Batch and blast everyone. | Behavioral segmentation. |
| Platform | Mailchimp or generic. | Klaviyo, built for eCommerce. |
| Design | Templated and clunky. | Mobile-first, brand aligned. |
| Deliverability | Usually ignored. | Proactive reputation management. |
FAQs
Questions We Get Asked About eCommerce Customer Retention
Straight answers to what store owners usually ask us first.
Because it reads your store data. Properly. Klaviyo pulls product-level detail from Shopify and WooCommerce, which means a flow can fire on "bought a red shirt, size M" and not just "is on the list somewhere." Go try that in Mailchimp. That specificity is the whole reason we build as a Klaviyo email marketing agency.
Irrelevant ones do. Frequency by itself, not really. Think about the brands you buy from often — you probably hear from them most weeks and don't mind, because what lands is worth opening. Segmentation is the fix. A first-time browser and someone who ordered last Tuesday shouldn't get the same email. Then let the unsubscribe rate and revenue per recipient set your cadence.
Email and SMS together should bring in 30 to 40% of total online revenue for a healthy brand. Sitting under 20% almost always means missing flows rather than a bad list — which is good news, because that's fixable inside a quarter. The audit tells you where you actually stand and what's absent.
Yes, all of it. Strategy, copy, design, technical build. You won't be briefing a designer on the side or writing subject lines at 11pm between other jobs. It matters more here than in most channels too, because one customer might receive forty of your emails across six months. Forty. The voice has to hold up across every one.
Let's get started
Stop Leaving Money
on the Table.
Your ads are working hard. Your backend should be working harder. Send us your Klaviyo account — here's what you'll get back, before you sign anything:
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Which flows are missing
Against the five must-haves — welcome, cart, browse, post-purchase, win-back.
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Which flows are underperforming
Where the triggers, timing, or segmentation are leaving revenue in the list.
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What that gap is worth per month
A number, not an adjective — so you can decide whether it's worth fixing.
That's what hiring an eCommerce email marketing agency should get you before you sign anything.
Adlux Marketing is a Klaviyo email marketing agency based in Ahmedabad, working with global brands on eCommerce retention marketing that lifts lifetime value.
Audit my retention strategy
Four questions. We'll come back with what we found in your flows.
We'll only use these details to prepare and discuss your audit.