Google Certified
Meta Certified
Leak 01
Broad match, unwatched
Google interprets your keywords creatively, and new irrelevant queries appear constantly. Without someone pruning them weekly, they compound.
Pruned weekly, not discovered quarterly.
Strategic Google Ads Management That Drives Profitable Revenue Growth
Most accounts don't fail because the strategy was wrong. They failed because nobody checked the search terms report for six months.
Work with a certified Google Ads management company that measures itself on revenue, not impressions.
Certified across the platforms we manage
Google Certified- Meta Certified
The reality check
Is Your Current Google Ads Spend Just Feeding the Algorithm?
Independent audits keep landing on the same number. The average Google Ads account wastes somewhere between 20% and 40% of its budget. A study of a quarter million accounts put the figure at roughly $1,127 wasted every month.
Where does it go? None of it is exotic. It’s just unglamorous work nobody did.
Leak 02
Landing pages that don't match the ad
You pay full price for the click either way.
Message match, checked before the click is bought.
Leak 03
Conversion tracking that quietly broke
If the data going back to Google is wrong, every automated bid built on it is wrong too.
Measurement fixed before a bid is trusted.
We treat your budget the way you do. As capital that needs to come back with something.
Campaign capabilities
Full-Suite Google Ads Management Services Built for Scale
Five surfaces, each with its own job. We run the ones your business actually needs — not all five by default.
Not sure which surfaces you need?
The audit tells you where your spend is working, where it's leaking, and which of these five belong in your account.
Get Your Free Campaign AuditGoogle Search Ads
High-intent buyers, caught at the moment they're looking.
Tight keyword silos, match types chosen deliberately rather than left on default, and negative lists that grow every week.
Budget follows buying intent, not Google's defaults.
Google Shopping & Performance Max
Feed quality now drives Shopping visibility more than bid adjustments do.
We rebuild product feeds with complete attributes, then structure asset groups so your high-margin SKUs aren't competing against your cheapest ones. PMax finally got campaign-level negative keywords in 2026 — and we use them.
A feed problem fixed beats a bidding problem tuned.
Display & Remarketing
The default inventory is where display budgets go to die.
Re-engaging people who already visited, plus top-of-funnel reach when the account has room for it. Placement exclusions applied from day one.
Exclusions first, reach second.
Local Services & Maps Ads
Phone calls and foot traffic for businesses that need bodies through a door.
Different economics, different measurement, and a channel most eCommerce-focused agencies never learn properly.
Measured on calls and visits, not clicks.
Demand Gen Campaigns
Reach that starts before the search does.
Video, image, and carousel assets across YouTube — including Shorts — Discover, and Gmail, visually engaging potential customers and capturing top-of-funnel interest before searches begin. Reach beyond what standard Search campaigns can see.
Interest captured before the first search.
Live transparency
Data-Driven Decision Making
Guesswork is expensive. So we get the measurement right before we scale anything. What you see is the account as it actually is — in a live dashboard, not a PDF that lands eleven days after the month closed.
- Your true cost per acquisition — not the platform's flattering version of it
- Which campaigns are carrying the account — and which are being propped up by attribution
- A live dashboard you can open any day of the month — not a report that arrives late
Ask us mid-month what's working. You'll get a number, not a promise.
The Adlux optimization engine
Inside Our Google Ads Management Agency Workflow
Four phases, in an order that protects your budget: measurement before spend, structure before scale, and steady optimization instead of one good week.
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Phase 1
100-Point Account Audit
We take your historical performance apart: search terms, wasted spend, competitor activity, and the settings nobody revisited since launch. You get the findings whether or not you hire us.
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Phase 2
Conversion Architecture
Tracking gets rebuilt before spend goes anywhere. GA4, Google Tag Manager, Enhanced Conversions, and offline import for anything that closes off-site. Automated bidding is only as good as the data feeding it, so this comes first.
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Phase 3
Strategic Launch
Copywriters and media buyers build the ad copy, asset groups, and keyword structure together. Then we let campaigns stabilize instead of touching them on day three.
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Phase 4
Ongoing Optimization
Bids, negatives, responsive search variants, and audience adjustments. Steady work that pulls cost per lead down over months rather than producing one good week.
Traditional agency vs. Adlux
What Makes Adlux Different From Other Google Ad Agencies?
| Core Deliverable | Traditional Agencies | Adlux Marketing |
|---|---|---|
| Account Ownership | They lock you out, or keep the account history if you leave. | You own your data and account, permanently. |
| Strategy Execution | Handed to junior account staff after kickoff. | Certified senior Google Ads specialists, start to finish. |
| Landing Page Testing | Not included, or billed as a heavy extra. | Continuous landing page CRO advice inside the core contract. |
| Contract Commitments | Six to twelve-month lock-ins. | Month to month. Performance holds us accountable. |
Case Studies
Real Performance Generated by Our Google Ads Management Company
Two different verticals one thing in Common, GROWTH.
B2B lead generation
- −45% Cost per lead, over two quarters
The situation. A mid-market B2B services firm generating leads through Search, with cost per lead climbing quarter over quarter and no visibility into which terms drove closed business.
What we did. Rebuilt conversion tracking with offline import so CRM outcomes fed back into Google. Cut broad matches on terms with no closed-won history. Restructured around the queries that produced revenue rather than form fills.
The result. Cost per lead down 45% over two quarters, with lead-to-opportunity rate holding steady.
eCommerce
- 4.5x ROAS while increasing spend
The situation. An online retailer running Shopping and PMax together, with branded traffic inflating reported returns and no feed maintenance in over a year.
What we did. Rebuilt the product feed with full attributes. Separated branded from non-branded. Segmented asset groups by margin instead of by category.
The result. Scaled to 4.5x ROAS while increasing spend, with non-branded revenue growing as a share of total.
FAQs
Frequently Asked Questions About Our Google Ads Services
Straight answers to what advertisers ask us before the first call.
We charge a flat monthly fee based on account scope, not a percentage of your ad spend. Percentage pricing rewards an agency for spending more of your money. Flat fee means "let's cut this campaign" stays an honest conversation. No setup fees, no hidden costs.
Yes, and you keep administrative ownership the whole time. We're added as a manager through our Google MCC account, which means we can work inside it without ever holding it hostage. The account, its conversion history, and its data stay yours. If we part ways, you remove our access and nothing walks out the door with us.
It varies by industry, since cost per click ranges from roughly $1 in eCommerce to nearly $7 in legal services and more. As a general starting point, we recommend at least $1,000 to $1,500 a month, which buys enough click volume to gather meaningful data quickly. In higher-cost verticals you'll want more. We'll model the right floor for yours during the audit.
Search terms get reviewed weekly, not quarterly. Negative keyword lists grow continuously, and new irrelevant queries appear faster than most people expect. Match types are chosen deliberately instead of left on Google's defaults. Most waste isn't caused by clever competitors. It's caused by nobody looking.
Let's get started
Stop Overpaying for Clicks.
Start Scaling Revenue.
Send us your account. Within 5 business days you'll have three things in writing:
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What you spent on terms that will never convert
Last month's budget, traced through the search terms report line by line.
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Which conversions your tracking failed to record
Where the data going back to Google is wrong — and what the bids built on it cost you.
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What the account looks like with both fixed
The structure we'd run, and the order we'd fix things in.
Most people book this because they suspect something's off and can't prove it. You'll have the proof by next week.
Claim your free custom campaign audit
Four questions. We'll come back with what we found in your account.
We'll only use these details to prepare and discuss your audit.