The ad platform tax: what owning your traffic actually takes
Every year the same buyer costs more to rent. How organic visibility compounds into an asset you own, where the compounding comes from, and…
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AdluxMarketing
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10 articles
Crawl budget on large catalogs: where deep product pages go to hide
Large catalogs waste crawl budget on filter combinations and duplicate variants — leaving deep product pages undiscovered. Here's how to find and fix it.
Platform ROAS vs. contribution margin: which number should run your budget?
Platform ROAS ignores cost of goods, shipping and processing fees. Here's how to build a contribution margin number that actually tells you which campaigns…
The second order: ending the acquisition treadmill
Most acquisition reporting stops at the first purchase — the most expensive one. Here's why the second order is the cheapest revenue you'll ever…
Schema for eCommerce: getting price, stock and stars into the SERP
Product schema doesn't change your rankings — it changes what your listing looks like in search. Here's what it needs, and why catalog-wide coverage…
Small frictions, big leaks: auditing product pages and checkout
Most conversion loss isn't one big problem — it's small frictions on product pages and checkout, compounding. Here's how to find and fix them.
Broken tracking: how bad data quietly misallocates ad spend
Tracking rarely fails loudly — it just quietly gets less accurate, and ad platforms optimise against bad data with total confidence. Here's how to…
Google Shopping: winning high-intent clicks without deeper discounts
Google Shopping isn't won on price alone — feed quality and structured attributes decide which queries you're even eligible for. Here's how to win…
WooCommerce speed: database cleanups that keep checkout fast
WooCommerce stores slow down over time from database bloat, not traffic — and checkout usually feels it first. Here's what to clean, and how…